Developer's DescriptionBy JumpBoxRun your own ecommerce Web site.Magento is an open source eCommerce application that allows merchants to build, create, and manage online storefronts. Magento's customizable solution features tools for site management, marketing promotions, search engine optimization, and catalog management. Winner of '08 awards from Infoworld magazine and SourceForge.net, Magento's open source eCommerce platform is the most flexible ecommerce solution available today. Free from vendor lock in merchants can upgrade features quickly, and add specific functionality as needed.